The “quality score” of the pay per click landing page affects your cost per click (CPC) plus the positioning of one’s PPC ad . The Squidoo platform is purpose-built to achieve a high top quality score for Squidoo lenses Read more:  Report: Sestak offered job to drop out of Senate race | Blogza.in.th

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the PPC tree : Pay Per Click Marketing Blog … Pay Per Click – Quality Score and Cost | How To Google Adsense . Pay per click advertising refers to the placement of an advertisement on the search results page See original here:  Pay Per Click – Quality Score and Cost | How To Google Adsense …

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Consider The Different Stages

Anyone conducting an AdWords or pay per click (PPC) campaign should carefully consider what stage they are targeting. Ones first instinct may be to target those in the final stage. That may be suitable for retailer who seek those who are ready to buy. However, manufacturers and national business to business marketers may want to connect with the consumers early to build a brand name and present all available options.

Target

AdWords campaigns that offer a free review or a report will encourage clicks from those who are in the Enquiry & research stage. If the wording in your ad pertains to shipping, price, availability or sales offers, you will attract those in the finale purchase stage.

Keywords Aimed For The Different Stages

Be sure to separate the enquiry & research from the purchase stage keywords in your AdWords campaigns. Keeping the stages separate will help your quality score and reporting efforts.

Keyword Research And Selection

Those in the Enquiry & research stage commonly use a small number of general keywords, which are typically generic terms only 1 to 3 words in length. Search users in Enquiry & research stage tend to use more specific descriptions and key phrases. The queries may include a brand names or even model numbers. As with a sales funnel, the same applies with keywords. There will always be lots of people/general keywords at the wide end of the sales funnel and few at the ‘long tail’/final sale end of the funnel. We must take care not to get caught up in the bidding wars for the huge number of keywords that will never make it through the funnel. Also, keep in mind many consumers prefer to research online, then go offline to purchase at a local store. When only targeting specific keywords at the end of the funnel we find they cost less and convert very well. But they take time to accumulate are often in insufficient numbers.

Landing Page Consistency

Your landing/lead capture page must be synchronized with the stage the consumer is in, the right subject and contain the proper keywords. Never send all your prospects that are in various stages to your homepage. Prospects in the enquiry & research of the stage must be sent to a page with lots of technical information. Those who are using product models as keywords should be sent to a final purchase stage page. Your reward will be much higher conversions and a higher quality score.

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